By Janet Rodgers, Board Member and Chair of the Annual Holiday Card Campaign
November 6, 2017
Over 30 years ago, when Citymeals was just warming up, I, as a volunteer, believed we could stimulate donations for our meal delivery program by selling cards during the holiday season. A staff member and I pasted up a card from the graphics for our first special event: A formal waiter – all in red – delivering a cute heart standing up on a tray. We xeroxed this endearing image, found envelopes that fit, folded, stacked them into packets of five, and tied each packet with a ribbon.
And POW! Our Holiday Card Program clicked right away.
The concept was simple and straightforward: the price of each card would cover the cost to prepare and deliver one meal. In a way, the cost of each card was expensive but it purchased a very valuable yet inexpensive gift to the frail elderly neighbor – one warm meal delivered by hand, with love. An added attraction: meals are delivered in honor of the person to whom the card is sent. Thus: two gifts in one!
Now generous artists donate their original work for professional printing and we raise over $600,000 in this campaign year after year! And the artists care deeply about the Citymeals mission. Some have even delivered meals with me and met the homebound elderly we serve!
Please join in. Click here to select from this year’s designs and help us deliver more good cheer.
We are able to promise that 100% of your donation will be used for the preparation and delivery of meals, thanks to our partnership with the City of New York, Citymeals board members and certain designated grants for administrative expenses.
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